OUR LEADERSHIP TEAM

KATHERINE VANDERBUSH
CO-FOUNDER & CEO

Katherine Vanderbush is the Co-Founder of Sway Outdoor and directs all aspects of the business while also serving as a National Account Manager. Katherine has over seventeen years of experience in the Out-of-Home industry previously serving as a Marketing Director, National Sales Director, and Sales Consultant. Katherine is based out of New York City & Connecticut.

DAVE PIDGEON
CO-FOUNDER & PRESIDENT

Dave Pidgeon is the Co-Founder of Sway Outdoor and directs all aspects of the business while also serving as a National Account Manager. Dave has over sixteen years of experience in the Out-of-Home industry previously serving as a National Account Manager, Vice President of Sales, and Sales Consultant. Dave is based out of Venice Beach, CA.

PAUL GOODRICH
NATIONAL ACCOUNT MANAGER

Paul Goodrich is a National Account Manager for Sway Outdoor and also serves as a local market sales consultant with over fifteen years of experience in the Out-of-Home industry. Paul also serves as President of GTO Advertising and is based out of Chicago, Illinois.

SCOTT O’REILLY
NATIONAL ACCOUNT MANAGER

Scott O'Reilly is a National Account Manager for Sway Outdoor. He started his advertising career in media on the agency side, and has twenty two years of experience in national Out-of-Home advertising sales. Scott is also a National Accounts Manager at United Advertising Corporation, a Denver based Out-of-Home advertising company. He is based out of Westchester NY.

DAVE YACULLO
ADVISORY BOARD MEMBER

David Yacullo is a veteran OOH Executive based in NY.

Dave began his career with Outdoor Services Inc. (OSI) which was acquired by Interpublic. In his 12 year tenure with OSI, Dave rose through ranks by winning business and enlarging the companies footprint across North America. Dave resided in Chicago, Dallas and Los Angeles before he moved to New York when named President.

After OSI, Dave founded Outdoor Media Group (OMG), which was acquired by Omnicom. During his 13 years as CEO, Dave grew OMG into the largest OOH specialist in North America serving clients such as Apple, Google, McDonald’s, Pepsi, HBO, Warner Brothers and many others.

In 2019, Yacullo joined forces with legendary Van Wagner Outdoor, where he was a Partner serving as CRO. After a successful divesture to Outfront in October of 2022, Dave continues his work as Owner/Chairman
of OOH specialist, Outdoor Solutions, with offices in Las Vegas and New York.

Dave is active in industry initiatives and sits on several advisory boards.

ALEXANDRA GREER
VICE PRESIDENT, OPERATIONS

Alexandra Greer is the VP of Operations at Sway Outdoor and directs all the back-end operational aspects of the company while also supporting the sales department. Alexandra has over six years of experience in the Out-of-Home industry previously serving as a Media Buying Associate and Operations Associate. Alexandra is based out of the upper peninsula of Michigan.